An Accelerated Business Immersion Program Designed Exclusively for Physicians

The PHYSICIAN CEO™ program is developed by SurgiVision® Consultants, Inc. in collaboration with the Kellogg School of Management at Northwestern University, a top rated business school for executive education.

This program is unique in its focus on practice growth. Other programs train physicians to be managers, to run hospitals and to comply with regulations and billing procedures. The PHYSICIAN CEO™ program is different. It is explicitly entrepreneurial and focuses on topics relevant to physician leadership, particularly around private practice and entrepreneurial ventures.

Targeted specialties include physicians from both within and outside of the United States in the fields of ophthalmology, plastic surgery, cosmetic dermatology, concierge medical practices, fertility, anti-aging, orthopedics and other specialty-medicine based practices.

The PHYSICIAN CEO™ program provides an intensive, MBA-style experience to train physicians with essential business skills. The program consists of four 5-day “Modules”. Each module is organized around core topics of interest to physicians across all private practice specialties and a variety of entrepreneurial ventures.

In-person, live discussions are an essential component of business education. While an online course might seem to be more convenient, experience shows that there is no substitute for live teaching—especially given the high caliber professors at Kellogg, and the highly qualified participants in this program.

Course structure, cases, assignments, and general focus are directly relevant to running your medical practice. Major emphasis is given to strategy, leadership, negotiations, marketing, operations, finance, corporate structures, and legal topics, among others. Modules are designed to match the rapid learning pace of physicians, and provide optimal exposure across the key functions of a Lifestyle medical practice.

We hope you join us in this exciting program, transitioning to become a PHYSICIAN CEO™


The PHYSICIAN CEO™ program is taught by the top faculty of the Kellogg School of Management at Northwestern University and has been specifically designed for physicians who want to acquire the essential business skills needed to grow their practice.

While the program cannot provide the full scope and depth of an MBA, it will provide physicians with the skills needed to oversee the administration of their practice at a fraction of the cost and time that is needed to obtain a full MBA degree.

Whether you are thinking about moving toward a private practice model, scaling up for an entrepreneurial venture or are already doing either, this program will give you invaluable insights and skills to help you succeed.

Participation in the PHYSICIAN CEO™ is limited to physicians who are board-certified or board-eligible in a recognized medical and/or surgical specialty. Participants range from those just starting in practice to physicians who have built large practices over a long career. The unifying characteristic is the desire to better understand business principles and cultivate the skills needed to perform as the CEO of your practice.

The PHYSICIAN CEO™ program is specifically designed for physicians who currently or plan to, work in private practice. It is also for those physicians who plan to begin, or are already participating in, an entrepreneurial venture in medicine. PHYSICIAN CEO places strong emphasis on strategy, consumer-focus, marketing and operations.

Of note, administrators, assistants, physician-assistants, residents and other personnel are not eligible to participate. Class size is limited.

Physicians who complete the PHYSICIAN CEO™ program will:

  • Be able to oversee their practice, including marketing, finance, operations, personnel, contracts, and other key administrative areas

  • Become empowered as leaders, and appreciate the impact that your leadership style has on your practice to ensure that the whole organization is aligned behind your vision of the future

  • Recognize your competitive situation and formulate strategies that will allow you to survive and thrive

  • Bring an entrepreneurial focus to your practice growth

  • Negotiate win-win agreements with suppliers and customers

  • Lead collaborative teams in order to solve problems and create new innovations

  • Create and manage strategic alliances with other businesses

  • Build and leverage your network

  • Develop a confident understanding of financial statements and have a framework to evaluate investing, financing and operational decisions

  • Analyze your practice to understand the costs and benefits of each service


The PHYSICIAN CEO™ program draws from the world-class faculty of the Kellogg School of Management at Northwestern University. Current faculty include:

  • Mark Achler – Adjunct Lecturer of Management & Organizations

  • Gad Allon – Professor of Managerial Economics & Decision Sciences

  • Eric T. Anderson – Hartmax Professor of Marketing; Director of the Center for Global Marketing Practice

  • Gerhad Bette – Director Emeritus of Mckinsey & Co; Adjunct Lecturer of Management & Operations

  • Timothy Calkins – Clinical Professor of Marketing

  • Shana Carroll – Clinical Assistant Professor of Management Communication; Senior Advisor, Office of the Dean

  • Jean Egmon – Clinical Professor of Management; Director of Collaborative Practices, KACI

  • Tim Feddersen – Wendell Hobbs Professor of Managerial Politics and Director of the Social Enterprise at Kellogg Program

  • Lisa Fortini-Campbell – Adjunct Professor of Executive Education

  • Daniel M. Gill – Founder and Managing Partner Sliver Oak Services Partners

  • Mana Ionescu – Founder of Lightspan Digital

  • Steve King – Director of Executive Education at University Wisconsin; President SDK Group

  • Harry Kraemer – Clinical Professor of Management & Strategy

  • Lakshman Krishnamurthi – A. Montgomery Ward Professor of Marketing

  • Kate LeVan – Owner and Managing Partner LeVan Partners

  • David Matsa – Associate Professor of Finance

  • Mark McDonald – Managing Director, Accenture Strategy

  • J. Keith Murnighan – Harold H. Hines Jr. Distinguished Professor of Risk Management

  • Mitchell Petersen – Glen Vasel Professor of Finance; Director Heizer Center for Private Equity and Venture Capital

  • John Philbin – Managing Partner of Strategic Talent Solutions

  • Marian Powers – Adjunct Professor of Executive Education

  • Sergio Rebelo – Tokai Bank Chair of Internationl Finance; Professor of Finance

  • Derek Rucker – Sandy & Morton Goldman Professor of Entrepreneurial studies in Marketing; Professor of Marketing

  • David Schonthal – Co-Fonder and Partner of Fusion Ventures, and investment and advisory firm focused on growing technology

  • Swaminathan Sridharan – John and Norma Darling Professor of Accounting

  • Jeroen Swinkels – Paget Professor of Management Policy

  • Leigh Thompson – J. Jay Gerber Professor of Dispute Resolution & Organizations

  • Brian Uzzi – Richard L. Thomas Professor of Leadership Organizational Change; co-directs the Northwestern Institute on Complex Systems

  • Rob Wolcott – Senior Lecturer of Innovation & Entrepreneurship; Co-Founder and Executive Director Kellogg Innovation Network

  • Jim Woodrum – Clinical Assistant Professor of Executive Education

  • Edward Zajac – James F. Bere Professor of Management & Organizations

Note: Specific faculty assignments are subject to change.

The PHYSICIAN CEO™ program is designed to accommodate the physician’s busy schedule. It is presented in four (4) modules spaced approximately 10 weeks apart. Modules run from Saturday evening to Wednesday afternoon so participants do not miss a full week at their practice.

Classes are held on campus in the convenient, state-of-the-art facilities at Kellogg in Evanston, Illinois. The program respects the high-level, CEO status of the physician participants and is designed to be hassle-free — books, food, housing and other required materials are all provided on site.

Expand the sections below to learn more about the content of each Module.


Apply Today!

Early application is encouraged and no application fee is required. Applications are reviewed upon submission and participant acceptance is on a rolling basis until capacity is reached. The application takes approximately 10 minutes to complete and a summary of your completed application is provided upon submission. Applicants are notified within 30 days of submitting the application of acceptance.

We are excited to welcome you into the PHYSICIAN CEO™ program!

PHYSICIAN CEO 2018 (tuition, housing, meals & materials)

PHYSICIAN CEO 2018 Program Dates

Module 1 – January 20 – 24, 2018

Module 2 – April 7 – 11, 2018

Module 3 – June 9- 13, 2018

Module 4 – September 29 – October 3, 2018

Program Consists of all 4 Modules


All Inclusive

Program Fee







Frequently Asked Questions

Answered below are the most frequently asked questions we receive about the PHYSICIAN CEO™ program. Should your question not be covered below, please contact us by telephone at 480.664.1800 or by email at

Why do I want to be a CEO? I have a practice administrator who is very competent and manages my office just fine!
I’m so busy and my schedule is swamped. How do I afford the time to attend the Physician CEO™ program?
Will the Physician CEO™ program impact my practice growth?
Why is the PHYSICIAN CEO™ program different from other business programs advertised as “for physicians” or offered at my industry meetings?
Why should Physicians be CEOs? I didn’t go to medical school to organize office staff.
Why is this taught at the Kellogg School of Management at Northwestern University? Why not offer the program online or at industry meetings like my techs and administrators attend?
What makes Kellogg different from other business schools?
Does the program qualify as an MBA? What happens after graduation?
What about logistics? Will I be accepted? Are there grades? Exams?
Is there much homework between modules?
Why isn’t the PHYSICIAN CEO™ program taught at medical schools?
What are the Terms and Conditions of Participation in PHYSICIAN CEO™ program?